Essay-like video about what Holy Smoke is; will include an anecdote from Pricilla. Get to know what Holy Smoke does by explaining business, into Priscilla's story of shooting her husband off, go into how they acknowledge the jokes people pull on their business and end with how this provides solace for them and their clients' families.

(above) Slides of Thad going about his daily business: working with customers on the phone, cleaning the workshop the ashes are handled, details of the bullets.
Begin written story of Thad's experience working with Holy Smoke. Getting into the personal responsibilities he shoulders, and logistic troubles with getting ammo.

(above) Infographic of facts about how Biden and the government is limiting ammo production.
Continue written story of Thad's experience working with Holy Smoke. Say he's tired, and begin to show personal life in slideshow (include tractor and field work in audio and/or video).

Finish written story of Thad's experience in working with Holy Smoke. Say his emotional change in interactive audio with images and what Holy Smoke has made him find within himself. Interlace audio of hunting with his son, as it is how he want to go out himself.